Masti Zone, the leading indoor amusement chain under the banner of the Modern Group, is set to climb aboard on an ambitious journey of expansion with a staggering investment of ?700 Crores over the next three years. This significant financial commitment, with an average outlet size of 20,000 sq ft, is aimed at bringing a wave of innovative and exhilarating experiences to all, exploring new territories, and touching new heights. In a strategic move to elevate its presence in the indoor amusement industry, Masti Zone plans to roll out this expansion in phases, projecting the opening of more than 100 new outlets during this period. Unlike previous expansions, this growth strategy encompasses not only metropolitan areas but also smaller cities, marking a remarkable shift in the brand’s reach. As part of its comprehensive expansion plan, Masti Zone will allocate substantial resources to establish additional snow parks under its renowned brand, ‘Snow Masti.’ Given the surge in demand for indoor theme parks, particularly snow-themed attractions, this move reflects the Modern Group’s commitment to staying at the forefront of the industry.

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